# Imax and Goer Dynamics to launch in-car cinema system in China

- URL: https://talkfuse.com/story/worlds-first-imax-in-vehicle-entertainment-system-set-for-china-in-partnership-with-goer-dynamics/
- Published: 2026-07-15T15:32:59+00:00
- Updated: 2026-07-16T05:13:47+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/news/imax-goer-dynamics-in-car-entertainment-system-1236811528/
- Topics: Art, Asia, Business, Companies, Culture, World

## Key points

- Imax and Goer Dynamics to launch first Imax-branded in-car entertainment system
- System pairs 4K HDR flip-down screen with high-end acoustic technology
- Targets premium Chinese automakers, with production planned for later this year

## Summary

Imax and Chinese audio-visual firm Goer Dynamics have announced a partnership to develop what they describe as the first in-vehicle entertainment system to carry the Imax brand, with commercial production planned for later this year. The move is significant for Imax as it continues efforts to extend its brand beyond traditional cinemas into areas such as live events, home entertainment and merchandise, betting that the rise of autonomous driving will make immersive in-car entertainment a bigger factor in vehicle purchasing decisions.

Under the agreement, Imax China (the Hong Kong-listed arm of Imax Corp) and Goer Dynamics will jointly design the system and co-market it to premium Chinese automakers. It combines a proprietary Imax acoustic setup with a flip-down 4K HDR screen, ultra-high dynamic range audio, and ambient-light adaptation technology, and will come in adjustable configurations to suit different vehicle tiers and speaker layouts. Goer Dynamics, founded in 2020 and owner of audio brands including Dynaudio and Libratone, has already equipped nearly three million new energy vehicles with its in-car audio-visual technology.

## Coverage

- [Variety: Imax and Goer Dynamics to launch in-car cinema system in China](https://variety.com/2026/film/news/imax-goer-dynamics-in-car-entertainment-system-1236811528/)
- [The Hollywood Reporter: Imax to Develop Immersive Entertainment System for Self-Driving Cars in China](https://www.hollywoodreporter.com/movies/movie-news/imax-self-driving-cars-china-goer-dynamics-1236648821/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.