WWE Main Event is relocating from YouTube to Rumble, a video-sharing platform known for its conservative user base and anti-cancel culture positioning, beginning on 14 October. This move represents a significant expansion of Rumble's sports programming and marks WWE's shift towards a digital-first distribution strategy on an alternative platform favoured by conservative commentators and public figures.

The weekly show will air on Wednesdays at 8 p.m. ET (5 p.m. PT) and features matches previously held as "dark" matches before main televised events. Rumble, founded in 2013 and publicly listed in 2021, has received substantial backing including a $775 million investment from crypto venture Tether in 2024. The platform's shareholders include former pundit Dan Bongino and a venture capital firm co-founded by Vice President JD Vance, whose personal stake in Rumble is valued between $100,000 and $250,000.