X has announced a new built-in video editor and recorder for its iOS app, framing the tools as a way to combat "recycled content" on the platform. Nikita Bier, X's head of product, said that many videos posted by top accounts are simply stolen from other users — sometimes years after they first went viral — and noted that videos account for close to half of all impressions on X. The move matters because it signals a broader effort to reward original creators and clamp down on accounts that game the platform's revenue-sharing system.

The new tools, first reported by TechCrunch, include multi-language caption overlays, automatically generated captions, a video-trimming feature and a "green screen" option for adding custom backgrounds from posts or camera-roll photos — features that closely resemble those already on Instagram and TikTok. The announcement follows earlier moves by Bier's team: in May it identified large accounts "programmatically reuploading" others' content to exploit the revenue-share programme and began reallocating those impressions to original creators, while in April it cut payouts to "aggregators" sharing stolen reposts and clickbait. Bier says accounts posting original rather than recycled content will now "climb faster".