# Xbox adds advertisements to games in “ad-supported” streaming trial, and it sounds like there’s more ads where these came from

- URL: https://talkfuse.com/story/xbox-adds-advertisements-to-games-in-ad-supported-streaming-trial-and-it-sounds-like-theres-more-ads-where-these-came-from/
- Published: 2026-07-23T17:42:30+00:00
- Updated: 2026-07-28T03:18:43+00:00
- Original publisher: GamesRadar+
- Original article: https://www.gamesradar.com/games/xbox-adds-advertisements-to-games-in-ad-supported-streaming-trial-and-it-sounds-like-theres-more-ads-where-these-came-from/
- Topics: Entertainment, Gaming, TV

## Key points

- Xbox trials adverts within its cloud-gaming streaming service
- Part of a new "ad-supported" access tier
- Microsoft hints more advertising expansion is coming

## Summary

Microsoft has begun trialling in-game advertisements as part of a new "ad-supported" tier for Xbox Cloud Gaming, marking one of the platform's most visible pushes yet into ad-funded gameplay. The trial, spotted by users, inserts adverts into the game-streaming experience in exchange for access, and comments from Microsoft executives suggest this is only the beginning of a broader advertising strategy across Xbox services.

The scheme appears aimed at offering a cheaper or free way to access cloud gaming, subsidised by advertising rather than subscription fees alone, echoing ad-supported tiers already common in streaming video and music services. Microsoft has previously signalled interest in expanding advertising within its gaming ecosystem, and this trial is being read as an early, concrete step towards embedding ads more deeply into the Xbox experience, with further rollout likely if the test proves successful.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.