# Xbox manager says AI is already being used in game development

- URL: https://talkfuse.com/story/xbox-manager-says-ai-is-already-being-used-in-game-development/
- Published: 2026-10-31T20:00:00+00:00
- Updated: 2026-10-31T20:10:40+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2302431/brandon-stirrup-xbox-manager-says-ai-used-game-development/
- Topics: AI, Entertainment, Gaming, Technology

## Key points

- An Xbox manager claimed AI is already used in game development.
- Xbox has not set out an official position on the practice.
- Adoption figures are high but may not represent the whole industry.

## Summary

Brandon Stirrup, a strategy manager at Xbox, said the company is using AI in game development and that people denying its widespread use are “pretending”. He deleted his X comments the following day and deactivated his account, prompting debate about how extensively the technology is used and what role it should have in making games.

Xbox has not officially stated its position on AI in game development, though its recently announced Xbox Labs team is linked to a rise in AI-coded game ports. Industry studies have reported adoption rates of around 90 per cent, but their small participant pools and differing definitions make those figures uncertain. Some major publishers have used or backed AI, while independent studios including Finji, ConcernedApe and Strange Scaffold have opposed it; concerns include jobs, working conditions, environmental costs and AI-generated assets in finished games.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.