# YouTube Ad Revenue Rises 9% But Parent Alphabet Misses Wall Street’s Q3 Targets; Stock Drops

- URL: https://talkfuse.com/story/youtube-ad-revenue-rises-9-but-parent-alphabet-misses-wall-streets-q3-targets-stock-drops/
- Published: 2026-10-28T20:24:53+00:00
- Updated: 2026-10-29T04:39:10+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/10/alphabet-q3-2026-earnings-youtube-ad-revenue-wall-street-1237207402/
- Topics: Art, Business, Companies, Culture, Markets, Trending, Weird & Viral

## Key points

- YouTube advertising revenue increased 9% to $11.2 billion.
- Alphabet shares fell 8% after results missed forecasts.
- Earnings per share were $2.12, against expectations of $3.01.

## Summary

YouTube’s advertising revenue rose 9% to $11.2 billion in the third quarter, while parent company Alphabet’s shares fell 8% in after-hours trading after its results fell short of Wall Street forecasts. The figures matter as investors assess whether major technology companies’ heavy spending on artificial intelligence will deliver sufficient returns.

Alphabet reported total revenue of $127.6 billion, up 25% year on year and its 13th consecutive quarter of double-digit growth, but below the $127.8 billion consensus estimate. Earnings per share were $2.12 against forecasts of $3.01. Chief executive Sundar Pichai said the Gemini app had reached one billion users; he also reported more than 150 million YouTube Music and Premium subscribers, including trials, and said Alphabet was on track for $500 billion in annual revenue.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.