# YouTube Ad Sales Keep Growing at Healthy Clip, Rising 13% to $11 Billion in Q2

- URL: https://talkfuse.com/story/youtube-ad-sales-keep-growing-at-healthy-clip-rising-13-to-11-billion-in-q2/
- Published: 2026-07-22T20:05:32+00:00
- Updated: 2026-07-22T21:21:19+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/digital/news/youtube-q2-2026-ad-sales-alphabet-google-earnings-results-1236818132/
- Topics: Art, Culture, Trending, Weird & Viral

## Key points

- YouTube's Q2 ad revenue rose 13% to $11.06 billion, beating forecasts
- Alphabet's overall profit nearly quadrupled, aided by AI investment gains
- Google Cloud revenue jumped 82% amid surging AI infrastructure demand

## Summary

YouTube's advertising business continued its strong growth in the second quarter of 2026, with parent company Alphabet reporting a 13% year-on-year rise in ad sales to $11.06 billion, beating Wall Street expectations of $10.8 billion. The results underline YouTube's position as one of the world's largest entertainment platforms and form part of a broader blockbuster quarter for Alphabet, which also owns Google, as the firm continues to benefit from heavy investment in artificial intelligence.

Alphabet posted overall Q2 revenue of $119.8 billion, up 24%, and net income of $112.1 billion, boosted by a $99 billion gain on equity holdings including stakes in Anthropic and SpaceX. Google Cloud was a standout performer, with revenue up 82% to $24.77 billion and operating income tripling to $8.81 billion, driven by demand for AI infrastructure. Chief executive Sundar Pichai highlighted YouTube's reach during major events, citing 1.7 billion unique viewers for World Cup content, and said the AI-powered "Ask YouTube" feature had been used by more than 140 million people in June alone. Alphabet's capital expenditure doubled to $44.9 billion as it continues to expand AI capacity.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.