# YouTube executive predicts creator-led films will reach awards ceremonies

- URL: https://talkfuse.com/story/youtube-exec-sees-more-obsession-backrooms-style-smashes-hitting-box-office-and-oscars/
- Published: 2026-09-29T16:20:44+00:00
- Updated: 2026-09-29T22:44:48+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/movies/movie-news/youtube-predicts-more-obsession-backrooms-box-office-hits-1236714309/
- Topics: Culture, Entertainment, Fashion, Film, Trending, TV, Weird & Viral

## Key points

- YouTube predicts more online creators will move to cinema and receive Oscar and Emmy nominations
- *Obsession* and *Backrooms* proved the viability of YouTuber-led box office hits
- YouTube has spent three years rebuilding industry trust through better communication about monetisation and content protection

## Summary

YouTube's vice-president for Europe, the Middle East and Africa, Pedro Pina, has forecast that online video creators will increasingly transition into mainstream cinema, following the box office successes of *Obsession* and *Backrooms*, both directed by Gen Z YouTubers. Pina suggested that this trend will extend to award recognition, with more creators earning nominations at the Emmys and Oscars in coming years, highlighting how online creators are reshaping culture and entertainment.

Pina also addressed YouTube's three-year effort to improve its relationship with traditional media companies by clarifying how its platform operates and enables content monetisation. He explained that the platform's reluctance to communicate its workings had previously bred industry fear and misunderstanding, but that transparent engagement has increased uploads from traditional media players. His comments came during the opening day of Iberseries & Platino Industria, an industry conference in Madrid running through Friday.

## Coverage

- [The Hollywood Reporter: YouTube executive predicts creator-led films will reach awards ceremonies](https://www.hollywoodreporter.com/movies/movie-news/youtube-predicts-more-obsession-backrooms-box-office-hits-1236714309/)
- [Deadline: YouTube Says ‘Obsession’ & ‘Backrooms’ Point To Awards Future For Films Born On The Platform](https://deadline.com/2026/09/youtube-obsession-backrooms-awards-films-pedro-pina-1237116294/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.