# YouTube Music and Premium surpass 150 million subscribers globally

- URL: https://talkfuse.com/story/youtube-music-and-premium-surpass-150-million-subscribers-globally/
- Published: 2026-10-29T11:53:50+00:00
- Updated: 2026-10-29T14:06:23+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/youtube-music-and-premium-surpass-150-million-subscribers-globally/
- Topics: Business, Companies, Entertainment, Music, Trending, Weird & Viral

## Key points

- YouTube Music and Premium passed 150 million subscribers, including trials.
- The service added over 25 million since March 2025.
- Alphabet reported $14.29 billion in subscriptions, platforms and devices revenue.

## Summary

YouTube Music and Premium have passed 150 million subscribers worldwide, including people using trials, according to Alphabet chief executive Sundar Pichai. The milestone shows continued growth in YouTube’s paid services, which Alphabet says are expanding faster than its advertising business.

The combined total is up from 125 million in March 2025, adding more than 25 million in about 20 months, or roughly 1.3 million a month on average. Alphabet does not say how many subscribers use Music alone versus Premium, which includes Music alongside ad-free video, background play and downloads. In the third quarter, Google subscriptions, platforms and devices revenue rose 11% year on year to $14.29 billion; YouTube advertising revenue increased 9.2% to $11.21 billion. Spotify reported 306 million Premium subscribers at the end of the same quarter.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.