# YouTube Premium and Music Subscribers Pass 150 Million as Ad Revenue Tops $11 Billion in Q3

- URL: https://talkfuse.com/story/youtube-premium-and-music-subscribers-pass-150-million-as-ad-revenue-tops-11-billion-in-q3/
- Published: 2026-10-28T20:10:48+00:00
- Updated: 2026-10-29T04:40:59+00:00
- Original publisher: The Hollywood Reporter
- Original article: https://www.hollywoodreporter.com/business/digital/youtube-premium-music-subscribers-revealed-1236742039/
- Topics: Entertainment, Music, Trending, Weird & Viral

## Key points

- YouTube Premium and Music passed 150 million subscribers, including trials.
- YouTube ad sales topped $11.2 billion in the third quarter.
- More than 20 million videos are uploaded to YouTube each day.

## Summary

YouTube has passed 150 million subscribers across YouTube Premium and YouTube Music, strengthening its position as both an advertising and subscription business. Alphabet chief executive Sundar Pichai announced the milestone alongside the company’s third-quarter results.

The combined subscriber total includes trials, and YouTube does not disclose how many subscribers use each service. YouTube advertising revenue exceeded $11.2 billion in the quarter, up from $10.3 billion a year earlier and roughly level with the previous quarter. Google also said more than 20 million videos are uploaded daily, and highlighted new creator tools, short-form series and advertising growth on connected TVs.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.