# NBCUniversal and YouTube strike deal to bundle Peacock in 2027

- URL: https://talkfuse.com/story/youtube-premium-will-include-peacock-starting-next-year/
- Published: 2026-07-28T05:32:25+00:00
- Updated: 2026-07-28T11:48:44+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/streaming/971452/youtube-premium-peacock-streaming-deal
- Topics: Art, Celebrity, Culture, Entertainment, Film, Trending, Weird & Viral

## Key points

- YouTube Premium to bundle Peacock's shows, films and sports from 2027
- Deal cheaper than subscribing to both services separately
- Comes as Comcast prepares to spin off NBCUniversal and Sky

## Summary

YouTube Premium will bundle Peacock starting in 2027, under a multi-year agreement announced by NBCUniversal that lets Premium subscribers stream Peacock's ad-supported shows, films and live sports directly within the YouTube app at no extra cost beyond the standard subscription fee. As part of the deal, NBCUniversal will also stream a selection of live sporting events directly on YouTube, and the two companies are extending their existing YouTube TV distribution agreement.

The tie-up works out cheaper than subscribing separately: YouTube Premium costs $15.99 a month (up since April), while Peacock's ad-supported plan starts at $10.99 a month. It arrives as Peacock's parent Comcast prepares to spin off NBCUniversal and Sky from its broadband business, with NBCUniversal media chairman Matt Strauss saying the deal will bring Peacock to "millions" of new subscribers. YouTube reported 125 million Premium and Music subscribers in 2025, while Peacock had 48 million US subscribers and posted its first-ever quarterly profit.

## Coverage

- [The Verge: NBCUniversal and YouTube strike deal to bundle Peacock in 2027](https://www.theverge.com/streaming/971452/youtube-premium-peacock-streaming-deal)
- [Engadget: YouTube Premium will soon include Peacock at no extra cost](https://www.engadget.com/2224217/youtube-premium-will-soon-include-peacock-at-no-extra-cost/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.