# YouTube Q3 Ad Revenue Growth Slows, Rising 9% to $11.2 Billion, as Alphabet Misses Earnings Estimates

- URL: https://talkfuse.com/story/youtube-q3-ad-revenue-growth-slows-rising-9-to-11-2-billion-as-alphabet-misses-earnings-estimates/
- Published: 2026-10-28T20:09:36+00:00
- Updated: 2026-10-29T04:41:08+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/digital/news/youtube-q3-2026-ad-revenue-alphabet-google-earnings-1236933560/
- Topics: Art, Business, Companies, Culture, Trending, Weird & Viral

## Key points

- YouTube ad revenue reached $11.21 billion, up 9.2%.
- Growth slowed and missed analyst projections.
- Google Cloud more than doubled revenue to $30.7 billion.

## Summary

YouTube’s advertising revenue rose 9.2% year on year to $11.21 billion in the third quarter of 2026, but growth slowed from earlier quarters and fell short of analyst expectations. Alphabet also missed forecasts for revenue and earnings, while Google Cloud’s rapid expansion and heavy investment in AI shaped the company’s overall results.

YouTube ad growth eased from 15% a year earlier, 13% in the second quarter and 11% in the first. The platform had more than 150 million YouTube Music and Premium subscribers, including trials, and the company said subscription revenue is growing faster than advertising. Alphabet reported $127.6 billion in revenue and $26.17 billion in net income; Google Cloud revenue more than doubled to $30.7 billion. Quarterly capital spending rose 114% to $51.36 billion, while free cash flow was negative $9.07 billion.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.