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Why Upper Deck is Reminiscing About a Viral Michael Jordan Marketing Stunt From 1992
Sports card company Upper Deck has revived its famous 1992 “Trade Jordan” billboard stunt as the centrepiece of a new marketing campaign announcing an extended partnership with basketball legend Michael Jordan. The original stunt saw a blank white Chicago billboard bearing only the words “Trade Jordan” — which briefly sparked local and national alarm before…
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Elon Musk says X will DM you about posts that receive a Community Note
Elon Musk has announced that X will update its Community Notes feature so that any user who interacts with a post that later receives a correction will be sent a direct message alerting them to the change. The move aims to make the platform’s crowd-sourced corrections harder to overlook, increasing the chance that users become…
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Chili’s goes viral after roasting fast-food prices: ‘Why let them play you like this?’
A viral post showing an $18.19 Bacon King meal sparked the Chili's chain to promote its bottomless chips and salsa value meal for consumers, gaining over 5 million views on X.
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How Much Did Taylor Swift’s Wedding to Travis Kelce Affect Her Streaming Numbers?
This week’s Trending Up looks at the impact of the year’s most-buzzed-about nuptials on the world’s biggest artist’s numbers, along with 4th of July bumps and a new breakout hit.
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TikTok users don’t have as much agency over their FYPs as they think
Computer scientists at Northeastern University have tested a common complaint about TikTok — that its For You Page (FYP) ignores users’ negative feedback — and found that users have less control than they believe. Their study concludes that engagement signals such as skipping videos or tapping “not interested” do work, but only temporarily: the algorithm…
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Stella Lefty becomes latest musician branded an industry plant amid Yungblud backlash
Chicago-area singer Stella Lefty has become the latest musician accused of being an “industry plant”, a pejorative label suggesting an artist’s rise was secretly manufactured by the music business rather than earned. The 23-year-old has broken through on TikTok with her country-and-pop crossover single “Boston”, but her sudden success has prompted online scrutiny of her…
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Brent Montgomery’s Wheelhouse, Social Platform Zigazoo Launch Studio to Develop Content From Young Creators (EXCLUSIVE)
Brent Montgomery’s entertainment and investment company Wheelhouse has partnered with Zigazoo, a TikTok-style social media platform aimed at children and teenagers, to launch a joint venture called Zigazoo Studios. The new studio will develop content, live experiences, consumer products, brand partnerships and other business ventures built around emerging Gen Alpha creators from the Zigazoo community.…
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Emmys Snub Taylor Sheridan Shows, ‘Half Man’, ‘Hot Ones’ In Nominations; Riz Ahmed & YouTube’s ‘Subway Takes’ Score Surprise TV Academy Noms
Deadline has published its round-up of the biggest snubs and surprises from the 2026 Emmy nominations, unveiled on Wednesday morning ahead of the 78th Primetime Emmy Awards. The ceremony, to be hosted by Mariska Hargitay, will take place in September at the Peacock Theater in downtown Los Angeles. While confirmed contenders include Jean Smart (Hacks),…
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Meredith Hayden Lands Netflix Deal for ‘Wishbone Kitchen’ Video Podcast (EXCLUSIVE)
Food influencer and former private chef Meredith Hayden has signed a deal with Netflix to make an original “Wishbone Kitchen” video podcast, marking another example of the streamer commissioning original programming from internet creators. Hayden, an ex-Vogue staffer who built a large following on TikTok and Instagram and wrote the bestselling “The Wishbone Kitchen Cookbook”,…
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Content Creators vs. Emmys: Dropout Shut Out Again, ‘Subway Takes’ Lands First Nomination
The Television Academy has offered limited recognition to online content creators in its latest round of Emmy nominations, announced on Wednesday. Kareem Rahma’s viral YouTube series “Subway Takes”, which features man-on-the-street interviews conducted on New York City’s subway, earned its first nomination in the outstanding short form comedy, drama or variety series category. However, the…