Clairo Shares “Losing Pride” Demo To Benefit Climate Justice
Clairo has released a previously unheard demo, "Losing Pride," with proceeds going to Zero Hour, a youth-led climate and environmental justice organisation. The release comes amid severe Canadian wildfires, which the singer-songwriter has cited as a stark reminder of the planet's growing environmental instability, and marks her first new music since 2024.
The melancholy demo is available to stream and purchase now, though it is not tied to a forthcoming album announcement. Clairo has not released a full studio project since her acclaimed 2024 album Charm, but has remained active with guest collaborations alongside artists including Daniel Caesar, Smerz, Rostam and Ryan Beatty, has signed to Atlantic Records, and has been sharing updates on her fourth studio album.
In short
- Clairo releases new demo "Losing Pride" for charity
- Proceeds benefit youth climate group Zero Hour
- First new music since her 2024 album Charm
Explained simply
Clairo is an American singer-songwriter known for her introspective pop music and intimate production style. She released her most recent full album, Charm, in 2024, and has continued to build her career through collaborations with other artists.
The artist has shared a previously unheard demo track titled "Losing Pride", with all proceeds from streams and purchases supporting Zero Hour, an organisation run by young people focused on climate and environmental justice. The release comes as major wildfires continue to burn across Canada, which Clairo has highlighted as evidence of the environmental challenges facing the planet.
The move reflects how some musicians are using their platforms to draw attention to environmental concerns and direct resources towards activist organisations. Climate activism has become increasingly prominent among artists, particularly younger performers seeking to align their work with causes they support.
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