Apple has announced advertising restrictions for its upcoming Maps advertisement platform, specifically banning promotional content for home-maintenance businesses including plumbers, electricians, HVAC specialists, and pest control services. The company intends to launch Maps advertising this summer in the United States and Canada, with the new content policies suggesting Apple wants to create a distinct advertising experience compared to competitors like Google Maps.

Apple's ad guidelines appear designed to position Maps as a discovery tool for destinations and attractions—restaurants, shops, landmarks—rather than service providers, and the company is also excluding cryptocurrency and bail bond advertisements. This approach reflects Apple's broader strategy to expand advertising revenue across its service portfolio, including Apple News and the App Store, though the company appears to be taking a more selective approach regarding which industries can advertise on Maps.