The FIFA World Cup final between defending champions Argentina and Spain took place on 19 July, marking the first-ever final meeting between the two nations and featuring the first halftime show in FIFA history. The occasion drew significant attention not only for the football but for its entertainment element, with broadcasters and streaming platforms detailing extensive coverage options for viewers wanting to watch both the match and the accompanying performance.

The match kicked off at 12pm PT/3pm ET on Fox, with an 11-minute halftime show curated by Coldplay's Chris Martin taking place roughly 45 minutes to an hour into the game, between 12:45pm and 1pm PT. The performance was co-headlined by Madonna, Shakira, BTS and Justin Bieber, with additional appearances from Burna Boy, conductor Gustavo Dudamel and his orchestra, the PS22 Chorus with Coldplay, and Sesame Street and Muppets characters. Coverage was available via Fox and Telemundo (Spanish-language), and streamed through DirecTV, Fubo, Sling, Hulu + Live TV, Fox One and Peacock, several of which offered free trials for new subscribers.