Beaverbrooks will open its fourth Loupe luxury watch and jewellery boutique in Sheffield this summer, converting a former H. L. Brown showroom. The move expands the group’s Rolex-focused retail network and preserves the site’s role as an authorised Rolex dealer.

The Sheffield premises at 2 Barker’s Pool has traded for 40 years and joins Loupe locations in Milton Keynes, Croydon and Preston. Beaverbrooks, founded in 1919 and still majority family-owned, said further brand partnerships may accompany the launch; H. L. Brown’s heritage dates back to 1861.