Netflix has partnered with SignUp Media to add American Sign Language (ASL) interpretation to 73 children's shows and movies, spanning hundreds of hours of programming. The move addresses a gap left by standard subtitles, which research suggests are less effective for young deaf and hard-of-hearing viewers than for adults, with studies showing hearing-impaired children often score below expected literacy levels compared with their peers.

Titles covered include original and licensed content such as Stranger Things: Tales From '85, Pokémon Horizons, Octonauts, The Magic School Bus Rides Again, Guillermo del Toro's Pinocchio and Spider-Man: Homecoming. Rather than building ASL directly into the Netflix app as some rivals have done, the feature works via a Google Chrome browser extension from SignUp Media, which opens the interpreter in a separate window. SignUp Media previously gained attention for its Oscars Project, which provided ASL interpretation for every Best Picture nominee at the 2026 Academy Awards.