FAST Provider Wedotv Launches in India With Samsung TV Plus (EXCLUSIVE)
FAST streaming provider Wedotv has entered India through a distribution agreement with Samsung TV Plus, adding four channels to the platform. The channels cover factual entertainment, automotive programming, films and sports, with some produced alongside local partners including Big Media and Motorvision. The move positions free, ad-supported streaming services to compete in India's rapidly expanding digital entertainment landscape.
The deal marks Wedotv's expansion into its 13th territory on Samsung TV Plus and reflects broader strategic growth across Asia-Pacific, the Middle East and Latin America. Samsung TV Plus delivers content pre-installed on its Smart TVs without requiring subscription, reaching over 100 million monthly active users globally. The partnership demonstrates both companies' confidence in India's emerging streaming market as a high-growth opportunity.
In short
- Wedotv launches four channels on Samsung TV Plus in India, covering entertainment, automotive, films and sports
- Partnership extends Wedotv's presence to 13 territories on Samsung TV Plus globally
- Targets India's growing free streaming market, capitalising on Samsung's 100M+ monthly active users
Explained simply
FAST stands for free, ad-supported television streaming—a model where viewers watch content free but see advertisements. Wedotv is a streaming provider that offers content through this model and has now partnered with Samsung TV Plus to launch in India with four channels featuring entertainment, automotive programming, films and sports.
Samsung TV Plus is a free streaming service that comes pre-installed on Samsung smart televisions, reaching millions of users without requiring a paid subscription. This partnership allows Wedotv to access Samsung's existing audience in India, where some channels have been developed with local production partners.
The expansion reflects India's rapid growth as a digital entertainment market, where free streaming services are becoming increasingly popular among viewers. For both companies, it represents a chance to capture audiences in a high-growth region, particularly among those who prefer ad-supported content over paid subscriptions.
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