Rihanna and A$AP Rocky co-star in a new comedic advert for his Fenty Skin product line, released on Rihanna's Instagram on 20 July. Titled "Don't Be Dumb, Use @fentyskin" after A$AP's fourth studio album, the minute-long spot casts him as a subway-style hawker pitching skincare products, marking a playful collaboration between the couple that blends his music branding with her beauty business.

In the advert, A$AP bursts into a beauty salon in an overcoat lined with high-end products, delivering a rapid-fire sales pitch to a visibly unimpressed Rihanna, who gives him "two seconds" to win her over. Wearing pink curlers, he demonstrates a moisturiser with SPF and a lip balm with a custom keychain case, eventually persuading her with the line "I'll take all of it." The release coincides with A$AP's forthcoming European tour dates, beginning 25 August in Brussels.