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YouTube Star Alejo Igoa Signs With WME
Argentine YouTuber Alejo Igoa, who has amassed 120 million subscribers, has signed with talent agency WME for worldwide representation across all areas, having previously had no formal representation. The deal will see WME help expand his touring, media and digital content businesses while developing brand partnerships, books, licensing and other ventures, reflecting his rise as one of the biggest names in Spanish-language digital content.
Igoa, 29, is known for high-energy, family-friendly YouTube content built around 24-hour survival challenges, pranks and elaborate experiments, with his most popular video amassing over 136 million views. He also has 15 million Instagram followers and 6.9 million on TikTok, made his live show debut in April 2026 with sold-out arena performances in Buenos Aires, and this year became the first Latin creator to win YouTube's Red Diamond Creator Award as well as two Guinness World Records for his subscriber numbers.
In short
- Argentine YouTuber Alejo Igoa signs with WME for global representation
- He has 120 million YouTube subscribers, previously unrepresented
- Deal covers touring, media, brand deals, books and licensing
Explained simply
Alejo Igoa is a 29-year-old YouTuber from Argentina who creates high-energy, family-friendly content centred around 24-hour survival challenges, pranks and elaborate experiments. He has built an enormous global audience, particularly among Spanish-language viewers.
With 120 million YouTube subscribers, Igoa is one of the biggest names in Spanish-language digital content and among the most-watched creators overall. His videos attract massive viewership—his most popular has been watched over 136 million times—and he maintains audiences on Instagram and TikTok whilst also performing live.
For creators of Igoa's scale, professional talent representation becomes important for managing and expanding business opportunities beyond their core platform. This typically includes touring, brand partnerships, merchandise and other ventures that require dedicated management and industry connections.
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