Filmmakers behind DC's upcoming Clayface film have confirmed that the character's full on-screen transformation will be deliberately withheld from trailers and other marketing materials ahead of release. The approach echoes a well-known filmmaking principle, referenced in the film's own marketing team via the phrase "you don't want to show the shark" — a nod to Jaws director Steven Spielberg's strategy of concealing his creature to build suspense rather than diminish its impact through early exposure.

By keeping Clayface's complete transformation under wraps, the studio aims to preserve the reveal for cinema audiences rather than let it be spoiled through promotional clips and stills, a tactic increasingly used by studios wary of over-exposing key visual effects before a film's release. The article does not provide further specific details, such as cast, release date or plot particulars, beyond confirming this deliberate marketing decision around the character's design.