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Preorders for Samsung’s new Z Fold and Flip 8 come with up to $350 in gift cards
Samsung has opened preorders for its latest foldable phones – the Galaxy Z Flip 8, Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra – ahead of their official release on 7th August. The lineup marks a notable shift in strategy, as Samsung now offers two distinct book-style foldables instead of a single Fold model: the productivity-focused Fold 8 Ultra and a shorter, wider Fold 8 aimed more at entertainment, alongside a slightly slimmer and lighter Flip 8.
Prices start at $1,199.99 for the Flip 8, $1,899.99 for the Fold 8, and $2,099.99 for the Fold 8 Ultra, with retailers offering incentives including up to $350 in gift cards from Amazon and $200 from Best Buy, plus Samsung's own credit offers. All three devices run on Qualcomm's Snapdragon 8 Elite Gen 5 for Galaxy chip with Android 17 and One UI 9, adding AI features such as Gemini Intelligence task automation. The Fold 8 Ultra, Samsung's top-tier model, gains a larger 5,000mAh battery, faster charging, up to 16GB of RAM, an upgraded 200-megapixel main camera with new 50-megapixel ultrawide sensor, and a new Flex Titanium display designed to reduce the visible crease.
In short
- Samsung's Z Fold 8, Fold 8 Ultra and Flip 8 are open for preorder
- Devices launch 7th August, priced from $1,199.99 to $2,099.99
- Preorders include up to $350 in retailer gift cards and Samsung credit
Explained simply
Samsung’s Galaxy Z range uses folding screens, with the Flip opening like a compact clamshell and the Fold opening like a book into a larger display. The phones run Google’s Android software, customised by Samsung, and are designed to combine smartphone features with the extra screen space of a small tablet.
Samsung has usually offered one book-style Fold alongside a clamshell Flip. This year’s range includes two Folds: a wider model geared towards watching content and a more fully equipped Ultra model aimed at demanding tasks. That gives buyers different screen sizes and features to weigh against the higher prices foldable phones typically carry.
Preorders let customers reserve a phone before its release, and retailers may offer gift cards or other credits as buying incentives. Samsung’s new models also highlight the competition to improve foldable screens, cameras and battery life while adding software features such as AI tools.
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