Hasbro has unveiled its first three figures in a new The Legend of Zelda: Heroes of Hyrule action figure line, exclusively debuted by IGN at Comic-Con 2026. The reveal follows Hasbro's recent acquisition of the Zelda games licence, marking the toymaker's first foray into figures based on Link, Zelda and other franchise characters, with this initial wave drawing on 2023's Tears of the Kingdom rather than the forthcoming live-action film.

The set features Link and Princess Zelda at a 6-inch scale alongside a taller, 7.5-inch Ganondorf, all with extensive articulation and character-specific accessories, such as interchangeable hands and weapons including the Master Sword and Ganondorf's Gloom Sword. Link and Zelda are priced at $27.99 each, while Ganondorf costs $42.99, with all three due for release in spring 2027 and preorders opening on 22 July at 5pm PT. Early prototypes will also be displayed at Hasbro's Comic-Con booth.