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2hollis – “Hurt”
2hollis, the hyperpop rapper, has released a new song called "Hurt," his first new music since last year's acclaimed album star. Fans had decoded a cryptic text message sent by the artist last month as pointing to a new single arriving on 22 July, and the prediction proved correct, with "Hurt" now serving as the first taste of a larger forthcoming project.
The track was previewed earlier this year during his Primavera Sound set and marks a sonic shift, moving away from the EDM-inflected sound of star towards a dissonant, house-influenced style punctuated by screams and synths. It arrives alongside a self-directed, hypnotic music video, continuing the visually striking approach that has accompanied his previous releases.
In short
- 2hollis releases new single "Hurt," his first music since star
- Fans correctly decoded a cryptic text predicting the release date
- Track shifts towards house sound, comes with self-directed video
Explained simply
2hollis is an American rapper and producer whose music draws on hyperpop, a style that often combines rap and pop with electronic sounds and heavily altered vocals. His album star, released last year, brought him wider critical attention and was shaped by electronic dance music influences.
He also directs music videos and has built a following around distinctive visuals and online clues that fans discuss and interpret. The new track points towards a further project and shows his sound developing towards house music, a dance style built around repeated electronic beats.