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SiriusXM Adding WWE Channel With Live Coverage of Premium Events (Exclusive)
SiriusXM is launching a dedicated WWE Radio channel in partnership with the wrestling promotion, bringing live audio coverage of premium live events, select weekly shows and a range of related programming to the satellite radio service. The move gives WWE, owned by TKO, a deeper audio presence and lets SiriusXM position itself as a comprehensive home for wrestling content, timed to capitalise on interest ahead of one of WWE's biggest annual events.
WWE Radio takes over channel 156, previously home to Pro Wrestling Nation 24/7, from 27 July, just ahead of WWE SummerSlam, which will be broadcast live with commentary from Vic Joseph and Booker T. The channel will feature WWE-Fanatics podcasts hosted by figures including Cody Rhodes, The Undertaker and Steph McMahon, alongside existing SiriusXM wrestling shows such as Busted Open, Notsam Wrestling Live and Cheap Heat Live, with executives from both companies describing the tie-up as building the most comprehensive wrestling audio platform in the industry.
In short
- SiriusXM launches WWE Radio channel on 27 July, ahead of SummerSlam.
- Channel 156 will carry live event coverage and WWE-Fanatics podcasts.
- Deal combines new WWE shows with SiriusXM's existing wrestling programming.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
The dedicated WWE Radio channel represents a valuable consolidation of wrestling content that benefits both audiences and the industry. By professionally curating comprehensive programming in a single location with substantial resources, listeners gain convenience and quality whilst strengthening the financial sustainability of wrestling programming. Enhanced production values and unified offerings allow for more ambitious, professional-grade content that serves wrestling fans and the broader ecosystem well.
The case against
The channel's replacement of Pro Wrestling Nation 24/7 exemplifies concerning consolidation of wrestling distribution under WWE's market dominance. When a single major promotion increasingly controls platform access through partnerships with large broadcasters, it marginalises alternative wrestling voices and independent competitors seeking radio exposure. This reduction in competitive alternatives potentially harms creative diversity and limits listener exposure to wrestling perspectives beyond WWE's corporate sphere.
Explained simply
WWE is a major professional wrestling promotion owned by entertainment company TKO. SiriusXM is a satellite radio service in North America that broadcasts music, sports, news and entertainment programming to paying subscribers.
Professional wrestling has an established fan base that follows matches, storylines and the personalities involved. SiriusXM and WWE are launching a dedicated channel to bring wrestling coverage and related content together in one place on the platform.
The channel will feature live broadcasts of WWE's major events alongside podcasts and shows hosted by wrestlers and personalities, as well as existing wrestling programming already on SiriusXM. This reflects how major entertainment companies use multiple platforms and formats to serve their audiences.