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San Diego Comic-Con 2026: All the big news, trailers, and reveals
San Diego Comic-Con 2026 is set to be a major showcase for film, television, games and merchandise, with Polygon collecting trailers, announcements and exclusive reveals as the event runs in San Diego from 22 to 26 July.
– Marvel is expected to highlight Avengers: Doomsday, VisionQuest, possible future MCU plans, Marvel’s Wolverine and Marvel Tokon: Fighting Souls. – DC’s smaller presence includes Lanterns, Clayface and Batman: Caped Crusader. – Other expected updates cover The Rings of Power, Blade Runner, Percy Jackson, Star Trek, Spaceballs and God of War: Laufey. – Marvel released the first full Avengers: Doomsday trailer, showing Robert Downey Jr. as Doctor Doom and the film’s large ensemble. – Kevin Feige said Avengers: Secret Wars, due in 2027, will bring major MCU changes but is not a full reboot. – Archie Comics’ forthcoming Archie in Hell received an exclusive first look.
In short
- Comic-Con 2026 brings major Marvel, DC and genre-franchise announcements.
- Avengers: Doomsday’s first full trailer reveals Doctor Doom.
- Marvel says Secret Wars will change, not reboot, the MCU.
Explained simply
San Diego Comic-Con is one of the world's largest annual fan conventions, where the entertainment industry showcases films, television shows, games and merchandise. Studios use the four-day event to announce new projects, reveal casting decisions and premiere exclusive trailers to thousands of attendees. The gathering has become essential for the entertainment industry to build excitement about upcoming releases.
Marvel and DC are typically among the biggest draws at Comic-Con, as fans are eager to hear news about superhero films and television series from these studios. Beyond superhero entertainment, the event also features announcements from studios working on science fiction, fantasy and other genre projects. Major game developers and publishers also use the platform to unveil games and updates.
Comic-Con matters because announcements made there often shape public expectations for major entertainment franchises over the following years. Trailers and casting reveals from the event frequently generate headlines and online discussion. For studios, successfully capturing audience enthusiasm at Comic-Con can significantly influence the success of their upcoming projects.