‘We’re Going to Do What’s Right By the Game’: Amazon Boss Speaks More on the Future of James Bond 007 Games
Amazon Games executive Jeff Gattis has clarified that no decisions have been made about who would develop or publish a future James Bond game after 007 First Light. His comments matter because earlier remarks suggested Amazon, which owns the Bond game rights, might move the series away from developer IO Interactive.
Gattis said Amazon had not confirmed plans for a sequel or discussed the matter in detail with IO Interactive chief executive Hakan Abrak. While he said a follow-up is realistic given First Light’s success and that IO Interactive would probably be the preferred developer, he stressed Amazon is not seeking to bring every project in-house. He also said there are currently no talks to acquire IO Interactive, despite saying such a deal was possible.
In short
- Amazon has made no firm decision on the next Bond game.
- IO Interactive is still viewed as a likely developer.
- No acquisition talks with IO Interactive are under way.
Steelman: both sides, in good faith
The strongest fair case each way — we don't pick a winner.
The case for
A publisher has a responsibility to optimise outcomes for valuable franchises rather than defaulting to the same developer indefinitely. IO Interactive produced a strong game in First Light, but one success doesn't automatically earn exclusive future rights. Amazon should evaluate each project based on what it needs—whether innovation, specific expertise, or fresh creative vision—to ensure the best possible product.
The case against
Franchises thrive through continuity and trust-based partnerships with developers who have invested in understanding the IP. IO Interactive has earned the right to continue by demonstrating real capability with First Light; constantly reassessing partnerships after success destabilises the industry and wastes institutional knowledge that makes games excellent. Long-term commitments aren't charity—they're the foundation of trust that enables the best collaborative work.
Explained simply
Amazon Games owns the rights to James Bond video games. The company recently published 007 First Light, developed by IO Interactive, a Danish studio known for the Hitman games.
Since Amazon acquired the licence, questions have arisen about whether the company will continue working with IO Interactive on future James Bond games. This uncertainty has emerged because companies that acquire video game franchises frequently change their development partners and strategies.
The decision matters because it will determine the future creative direction of the James Bond game series. It also reflects how companies balance developing games internally against working with external studios.
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