Midjourney is buying horoscope app Co-Star, which users will surely be thrilled about
Midjourney has agreed to buy the astrology app Co-Star and appoint its chief executive, Banu Guler, as Midjourney’s Chief Design Officer. Co-Star is expected to remain under Guler’s control, but will gain Midjourney’s resources; the deal signals Midjourney’s effort to expand beyond AI image and video generation into more consumer-facing products.
Guler described the acquisition as an extension of her relationship with Midjourney founder David Holz and a shared interest in technology that helps people understand themselves. Co-Star says it has reached 35 per cent of young people in the US and has tens of millions of downloads, although this audience may be wary: an April 2026 Gallup survey found Gen Z enthusiasm for AI had fallen 14 percentage points to 22 per cent, while anger rose nine points to 31 per cent.
In short
- Midjourney is acquiring astrology app Co-Star.
- Co-Star CEO Banu Guler becomes Midjourney’s Chief Design Officer.
- The deal targets consumer expansion amid Gen Z scepticism towards AI.
Explained simply
Midjourney is an artificial intelligence company known for creating an image-generation tool that lets users produce pictures by describing what they want in words. Co-Star is a popular astrology app that provides horoscopes and personalised astrological readings to millions of users, particularly younger audiences.
Midjourney has acquired Co-Star and appointed its chief executive, Banu Guler, as Midjourney's Chief Design Officer. The move represents Midjourney's effort to expand beyond its core AI image and video generation business into consumer products that people use in their everyday lives.
Co-Star claims to have reached about a third of young Americans and has tens of millions of downloads. However, recent surveys show that enthusiasm for AI among younger generations has declined notably, with fewer viewing the technology positively, which may complicate how existing users respond to this acquisition.
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