‘It’ll wind some people up’: What Burnham’s northern fixation says about his future plans
Andy Burnham’s decision to base his Makerfield by-election campaign in a traditional Labour club is presented as a deliberate symbol of a wider attempt to reconnect Labour with northern, working-class communities. Supporters argue that his emphasis on grassroots politics and devolving power beyond Westminster marks a contrast with Sir Keir Starmer’s approach and could shape Labour’s future direction.
After becoming prime minister, Burnham announced measures intended to ease cost-of-living pressures on households and hospitality businesses, while polling reportedly put Labour within two points of Reform. His approval rating was said to be plus 13, and allies highlighted his slogan, “Things will get better if we stick together”, as signalling a more collective, locally focused political message.
In short
- Burnham is using northern grassroots symbolism to redefine Labour.
- His policies target cost-of-living pressures and local businesses.
- Supporters see a contrast with Starmer’s Westminster-led style.
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The case for
Supporters argue that a stronger northern, working-class focus could restore trust among voters who feel Westminster politics has overlooked their communities. They see grassroots campaigning, practical cost-of-living help and meaningful devolution as ways to make Labour more responsive, while a collective message may offer a credible alternative to divisive politics.
The case against
Critics argue that placing too much emphasis on a distinct northern political identity could narrow Labour’s appeal and create unnecessary tension with the national leadership. They contend that government must balance local priorities with a coherent UK-wide programme, and that symbolic positioning or leadership speculation could distract from delivering policies for voters everywhere.
Explained simply
Andy Burnham is campaigning in a by-election in Makerfield and has chosen to base his campaign in a traditional Labour club as a symbolic gesture. This reflects a broader effort to reconnect Labour with working-class communities in the north of England, areas historically central to the party's support.
Burnham's political approach emphasises grassroots engagement and devolving power beyond Westminster, representing a different direction from his predecessor Sir Keir Starmer. His recent announcements have focused on cost-of-living support and messaging centred on collective action and community solutions.
This shift is significant because it may indicate Labour's broader strategic direction going forward and reflects the party's aim to rebuild support in northern regions. With polling data showing Labour in close competition with the Reform party, securing support among working-class voters in traditionally Labour areas appears to be a key priority.
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