Andy Burnham’s decision to base his Makerfield by-election campaign in a traditional Labour club is presented as a deliberate symbol of a wider attempt to reconnect Labour with northern, working-class communities. Supporters argue that his emphasis on grassroots politics and devolving power beyond Westminster marks a contrast with Sir Keir Starmer’s approach and could shape Labour’s future direction.

After becoming prime minister, Burnham announced measures intended to ease cost-of-living pressures on households and hospitality businesses, while polling reportedly put Labour within two points of Reform. His approval rating was said to be plus 13, and allies highlighted his slogan, “Things will get better if we stick together”, as signalling a more collective, locally focused political message.