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“We don’t want to spark disaster.” Arthur ‘God of Hellfire’ Brown partners with Yorkshire chimney sweep to issue Public Service Announcement warning of fire dangers
Musician Arthur Brown, best known as "the God of Hellfire" from his 1968 hit "Fire", has teamed up with a North Yorkshire chimney sweep to record a Public Service Announcement warning of the fire risks posed by the current UK heatwave. The video, filmed on the North York Moors, plays on Brown's fiery stage persona to deliver a serious message about wildfire prevention during dry, hot conditions.
Brown collaborated with Greg White of Cleansweep Chimney Sweeping, based in Pickering, North Yorkshire, on the border of the North York Moors National Park. In the PSA, White warns that the moor is "very dry", while Brown, in character, urges people to stop lighting barbecues and other naked flames and not to discard cigarettes, with the pair jointly appealing: "We don't want to spark disaster."
In short
- Arthur Brown fronts a wildfire-safety PSA amid the UK heatwave.
- Made with a Yorkshire chimney sweep near the North York Moors.
- Warns against BBQs, naked flames and discarded cigarettes on dry moorland.
Explained simply
Arthur Brown is a British rock musician best known for his 1968 hit 'Fire' and for his distinctive 'God of Hellfire' stage persona, which incorporated dramatic fire performances. His association with fire has made him a recognisable figure in British popular culture since the late 1960s.
The UK is currently experiencing a significant heatwave with particularly dry conditions affecting moorland areas such as the North York Moors in Yorkshire. These conditions create heightened risks of wildfires and uncontrolled flames that can spread rapidly through dry vegetation.
Brown has collaborated with a local chimney sweep to produce a public information film about fire prevention during this period. Using his famous fire image, they aim to reach people and discourage actions like lighting barbecues or carelessly discarding cigarettes that could spark wildfires.
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