Prime Video India and South Korean studio CJ ENM have expanded their partnership with a new distribution deal that will bring more than 100 Korean titles to the streamer over the next two years, including 26 brand-new releases such as "Yumi's Cells" Season 3 and breakout series "The Legend of Kitchen Soldier". The tie-up matters because it sharpens the companies' focus specifically on India, building on a broader global agreement signed in 2025, as streamers race to capitalise on the growing appetite for Korean drama among Indian audiences.

The new titles will be localised with English subtitles and Hindi, Tamil and Telugu dubbing, and the slate spans genres including romance, thriller, fantasy and action, featuring stars such as Kim You-jung, Lee Jong-suk and Park Ji-hoon. It follows a global rights deal struck in May 2025 at Mumbai's WAVES Bazaar market and a separate September 2025 licensing agreement that brought 18 K-dramas to Amazon's free MX Player service in India, underlining CJ ENM's sustained push to grow its presence in the market.