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DIIV announce new A. G. Cook-produced album ‘ZIRP!’ via cryptic hotline
DIIV have announced a new album, 'ZIRP!', produced by A. G. Cook, unveiled through a deliberately cryptic marketing campaign rather than a conventional press rollout. Instead of advance singles or announcements, the band shared a pre-save link on Instagram and sent some fans physical business cards bearing a QR code and phone number, which connects to a spoof telemarketer-style hotline touting the record as "the future of alternative multimedia entertainment". The stunt lands at a high point for Cook, who has had a busy year working with Charli XCX on the soundtrack for A24's "The Moment" and on her album "Music, Fashion, Film".
'ZIRP!' is due for release on 30 October and follows DIIV's fourth studio album, 'Frog In Boiling Water', which NME gave three stars. Band member Colin Caulfield has previously spoken to NME about how difficult the recording process was this time round, contrasting the optimism of earlier interviews with the tensions and "big ambitions" that complicated work on the newer material.
In short
- DIIV announce new album 'ZIRP!', produced by A. G. Cook
- Revealed via cryptic hotline and QR code cards, no singles
- Album out 30 October, follows 'Frog In Boiling Water'
Explained simply
DIIV are an American indie rock and alternative band that formed in the early 2010s. The group is known for their guitar-driven, experimental sound that blends post-punk and psychedelic influences. They have built a following within the alternative music community and are considered part of the contemporary indie rock landscape.
A. G. Cook is a British music producer and founder of the experimental pop label PC Music. He has become increasingly prominent through his recent work with major artists and his reputation for innovative production across pop and alternative music. His involvement with DIIV marks a notable collaboration between an indie band and a producer known for boundary-pushing contemporary work.
DIIV released their fourth studio album, Frog In Boiling Water, which received mixed critical responses. The band's frontman Colin Caulfield has previously discussed the difficulties of the recent recording process, citing internal tensions and ambitious creative goals that complicated the work. This new project comes as DIIV continue to evolve their sound following a challenging creative period.