Prime Video Picks Up 100-Plus Korean Dramas From CJ ENM in Multi-Year India Deal
Amazon's Prime Video has struck a multi-year licensing deal with South Korean entertainment giant CJ ENM to bring more than 100 Korean drama titles to its Indian streaming service. The agreement, announced by Prime Video India on Monday, will see 26 new series roll out over the next two years alongside a large library of existing titles, all available as part of a standard Prime membership. The deal underlines the streamer's growing focus on Korean content for the Indian market and builds on the companies' existing global partnership.
New titles will include English subtitles as well as Hindi, Tamil and Telugu dubbing, starting with Yumi's Cells season three, followed by Filing for Love, The Legend of Kitchen Soldier and My Bias, My Boss. It extends a global distribution agreement the two firms signed in May 2025, and comes amid a wider push by CJ ENM, the studio behind Parasite, to strike content deals across Asia, including recent tie-ups with Warner Bros. Discovery's HBO Max and Disney+ in Japan.
In short
- Prime Video India signs multi-year deal for 100+ CJ ENM Korean dramas.
- 26 new series and library titles included free with Prime membership.
- Part of CJ ENM's wider push into major streaming platforms across Asia.
Explained simply
Korean dramas have become increasingly popular with viewers worldwide in recent years, particularly across Asia. These television series typically combine romance, comedy and drama with high production values and have developed a devoted international fan base.
Prime Video is Amazon's streaming service, which competes with platforms like Netflix and Disney+ to attract audiences globally. CJ ENM is a major South Korean entertainment company that produces and distributes films and television programmes, including the Oscar-winning film Parasite.
This deal reflects the growing demand for Korean content among audiences in India, one of the world's largest markets for streaming services. By acquiring a large collection of Korean dramas, Prime Video aims to attract subscribers and differentiate itself from other streaming platforms available in the country.
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