In a new interview, Nintendo's Shigeru Miyamoto has said he believes consumers no longer prioritise raw specifications when choosing gaming hardware, arguing that Nintendo's strength lies in offering "gameplay that only we can create" rather than chasing the most powerful graphics. His comments come as the Switch 2 becomes one of the fastest-selling consoles in history and the original Switch family is discontinued in Europe, prompting reflection on Nintendo's approach compared with rivals Sony and Microsoft, who face rising costs and hardware pressures ahead of their next console generation.

Speaking to Japanese magazine Famitsu, as reported by Nintendo Everything, Miyamoto said he was pleased the original Switch lasted eight to nine years and suggested the ideal model is one where customers can play purchased software on whatever device they already own. He highlighted the benefit of Nintendo developing for a single hardware architecture rather than multiple platforms, contrasted this with the fragmentation of smartphone gaming, and stressed that streamlining development processes remains a priority for the company.