Konrad Tomaszkiewicz, director of The Witcher 3 and now head of Rebel Wolves, has said that judging a game's success purely by sales figures is a recipe for failure. Speaking about his studio's upcoming RPG The Blood of Dawnwalker, he said he would rather measure the project's success through the opinions and reception of fans than through commercial performance alone.

The comments reflect a broader philosophy from a developer who helped steer one of the most critically and commercially successful RPGs of the last decade, suggesting that chasing sales targets above all else can push a studio towards decisions that undermine the quality or integrity of a game. As The Blood of Dawnwalker moves towards release, Tomaszkiewicz appears keen to set expectations around player satisfaction and community sentiment rather than box-office-style benchmarks.