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Sam Alfred Signs To Ninja Tune Imprint Technicolour
Australian producer Sam Alfred has signed to Technicolour, the Ninja Tune imprint, marking a new chapter in his career, and has released a new single, 'No More', to accompany the announcement. Alfred, who has built an international reputation as both a DJ and producer within the harder end of the house music spectrum, sees the signing as a significant step in raising his profile through a well-regarded electronic label.
'No More' is described as a peak-time hard house track built around a sample of Adeva's 'In And Out Of My Life', characterised by crunching bass and a muscular sound. Alfred has said the track pays homage to 1990s hard house and was written in Sutorina, Montenegro; it has reportedly been a staple of his live sets for several years before finally being released. The single is out now.
In short
- Sam Alfred signs to Ninja Tune's Technicolour imprint.
- New single 'No More' released, sampling Adeva.
- Track is a hard house homage written in Montenegro.
Explained simply
Sam Alfred is an Australian electronic music producer and DJ who specialises in hard house, a style of dance music known for its fast tempo and heavy bass. He has built a following as both a performer and producer.
Technicolour is a record label imprint owned by Ninja Tune, an independent label with a long history of releasing electronic music. For producers like Alfred, signing to an established label can provide wider distribution for their work and greater reach to audiences.
This signing marks a point in Alfred's career where his work has caught the attention of an established music industry player. Such deals are typically significant for developing artists, as they provide professional backing and distribution infrastructure that may not be available otherwise.