NetEase Games is launching the next chapter of its Marvel Rivals promotional campaign, which draws inspiration from the 2015 Avengers film. Beginning July 30, players will access a cooperative gameplay experience within the Avengers Tower setting, where they defend against robotic forces alongside iconic heroes. The campaign incorporates narrative elements through cinematics and scripted dialogue while offering cosmetic items modelled on the film's character designs.

This release forms the second part of an extended promotional initiative timed to coincide with the December theatrical arrival of Avengers: Doomsday. The initial chapter, which concluded in late May, followed the structure of the original Avengers narrative. Two additional campaign phases remain in development, each themed to subsequent films in the Infinity Saga, with both scheduled to launch before the Doomsday film premiere. The rollout demonstrates the game publisher's strategy of aligning in-game content with broader Marvel Cinematic Universe release schedules.