Mattel has released its official 2026 Signature Collection Barbie Holiday Doll for online purchase, continuing the annual festive tradition that began with the first edition in 1988. First shown at the New York Toy Fair in February, the collectible doll now comes in updated 2026 packaging and features a newly designed red gown, replacing the previous year's gold dress.

The doll wears a voluminous strapless red gown with dramatic bow detailing, paired with silver drop earrings and strappy red heels, and is presented in gold sparkly packaging with mistletoe accents. It is priced at $45 and is available in multiple hairstyles and skin tones, alongside a matching $37.80 Holiday Ken doll. The release comes ahead of the animated special "Barbie in the Nutcracker," marking the 25th anniversary of Barbie's collaboration with Tchaikovsky's ballet.