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Jorsshh, Elena Sofía, El Shadow & More Emerging Latin Artists on Our Radar
Billboard's monthly "On the Radar Latin" feature highlights emerging artists across the genre who have yet to break into the mainstream but are catching editors' attention. The July 2026 edition, curated by Billboard Latin and Billboard Español editors, spotlights performers discovered through social media, industry networking and live showcases, aiming to give readers an early look at talent poised for wider recognition.
Among those featured is Jorsshh, a songwriter from Culiacán, Sinaloa, who has written hits for Fuerza Regida, Tito Double P and Peso Pluma before releasing his own 18-track debut album, Ay Weyy. Puerto Rican singer-songwriter Elena Sofía, just 17, has amassed millions of streams and signed with Sony Music Latin in April 2026. Also included is 19-year-old Miranda León from Culiacán, who blends regional Mexican sounds with hip-hop and trap influences, with further names such as El Shadow also featured in the roundup.
In short
- Billboard's July 2026 list spotlights rising Latin music artists.
- Songwriter Jorsshh releases debut album after writing hits for others.
- Teen artists Elena Sofía and Miranda León also featured.
Explained simply
Billboard's monthly "On the Radar Latin" feature highlights emerging artists in Latin music who are catching industry attention before breaking into the mainstream. Editors at Billboard Latin and Billboard Español discover these performers through social media, industry networking and live showcases. The feature gives readers an early look at talented musicians who may go on to achieve significant success.
This month's edition features rising artists from different regions and musical backgrounds. Jorsshh is a songwriter from Culiacán, Sinaloa who has written songs for established artists and recently released his debut album, whilst Elena Sofía, a 17-year-old Puerto Rican singer, has amassed millions of streams and signed with Sony Music Latin. The roundup also includes 19-year-old Miranda León from Culiacán, who blends regional Mexican music with hip-hop and trap, and several other emerging names.
The feature reflects how the music industry now discovers talent in the digital age. With streaming services and social media changing how audiences find new music, major publications actively scout emerging performers early in their careers. This allows listeners and industry figures to follow rising artists before they achieve widespread mainstream recognition.
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