Elon Musk has settled X's lawsuit against the World Federation of Advertisers (WFA), quietly closing a legal battle he once framed as an existential "war" against advertisers who boycotted the platform. X sued the WFA in 2024 after several brands pulled ads following the disbandment of the Global Alliance for Responsible Media (GARM), a brand-safety initiative Musk accused of illegally colluding to tank X's revenue, which had fallen by $1.5 billion. The joint statement announcing the settlement gives little detail, but confirms GARM will remain inactive, which Musk can claim as his main win from the case.

The settlement comes after a court ruled in March that the advertiser boycott was lawful and dismissed X's antitrust claims for lack of proven consumer harm, prompting X to appeal in April, though it seemed to be dragging its feet before quietly settling. The two organisations now describe themselves as "aligned" on brand safety and free speech, sidestepping earlier reports that found hateful content, including posts glorifying Hitler and the Nazi Party, appearing next to major brands' ads on X. The settlement follows the launch of X Money, a payments feature Musk hopes will reduce the platform's reliance on advertising revenue, though it still faces adoption hurdles including account-suspension glitches and unavailability in some US states.