Nigel Farage’s approval rating has fallen to its lowest point since the 2024 general election, according to More in Common, adding to signs of weakening support for Reform UK. The poll matters because Farage is closely associated with his party’s brand, meaning a sustained personal decline could have a disproportionate effect on Reform’s electoral prospects.

Farage’s net approval rating was -32, down about 10 points in two weeks, while Andy Burnham stood at +19; Kemi Badenoch was on 0, Ed Davey on -11 and Zack Polanski on -24. More in Common also put Labour on 28% support, ahead of Reform on 24% and the Conservatives on 22%, amid negative coverage of Farage and questions over gifts, donations and benefits linked to an adviser.