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Meet The Manager Who Helped Guide Laufey To Superstardom
Max Gredinger, a partner at management firm Foundations, is credited with helping steer singer-songwriter Laufey’s rise from online cover videos to arena-level success. His approach has focused on supporting her distinctive jazz, classical and pop sound while allowing her and her creative team to maintain a strong, Gen Z-centred artistic vision.
Laufey’s 2025 album A Matter of Time reached the top of four Billboard album charts, gave her a first top-10 Billboard 200 entry and won her second Grammy for best traditional pop vocal album. Its accompanying tour grossed $47.2 million and sold 446,000 tickets across its first 43 shows, sharply exceeding her previous tour; the rollout also drew on her wider fan community, book club, youth-orchestra foundation and children’s book.
In short
- Gredinger helped turn Laufey’s unconventional sound into mainstream arena success.
- Her 2025 album delivered chart success and a second Grammy.
- The new tour has grossed $47.2 million across 43 shows.
Explained simply
Laufey is an Icelandic-British singer-songwriter who has risen from posting cover videos online to achieve mainstream success. Her distinctive blend of jazz, classical and pop has particularly resonated with younger audiences.
Max Gredinger, a partner at management firm Foundations, has guided her career by supporting her creative vision rather than pushing towards conventional commercial formulas. His approach has allowed Laufey and her team to maintain artistic control whilst pursuing ambitious goals.
Her 2025 album A Matter of Time topped multiple Billboard charts and won a Grammy award, and its accompanying tour grossed £47.2 million and sold 446,000 tickets across 43 shows. She has also built her fanbase through diverse projects including a youth orchestra foundation and children's book.
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