Nintendo designer Shigeru Miyamoto said he finds it “rude” when people question why Mario, whom he described as “a mustachioed old dude”, remains so commercially successful. However, he added that he has also wondered about the character’s enduring appeal, highlighting Mario’s unusual status as one of entertainment’s most recognisable figures.

Miyamoto’s remarks reflect the longevity of a character created in the early 1980s who has remained central to Nintendo’s games, merchandise and film ambitions. Mario’s appeal spans generations despite his simple design and limited backstory, making him a key part of Nintendo’s global brand.