Fifa has said it will press on with consulting its member associations over private investment in a new commercial subsidiary, after European and Concacaf football bodies publicly rejected the proposal. The response escalates a dispute over control of football’s most valuable competitions, with Uefa members voting to consider boycotting World Cups if the plan proceeds.

Fifa says the proposed Fifa Forward Enterprise would run major events and accept only minority, non-controlling external investments, arguing this would share commercial opportunities with national associations. The proposal needs 106 votes among Fifa’s 211 members, while Uefa’s 55 and Concacaf’s 41 associations appear likely to oppose it; Fifa says media reports disrupted the process and insists “nobody is selling football”.