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‘Spider-Man: Brand New Day’ Besting ‘No Way Home’s $50M U.S. Previews – Thursday PM Box Office
Spider-Man: Brand New Day has taken more than $50 million in US and Canadian Thursday preview screenings, surpassing the preview total for 2021’s Spider-Man: No Way Home. The result makes it the biggest preview performance for a Sony film and the strongest since the Covid-19 pandemic, signalling the potential for an exceptionally large opening weekend.
The film, starring Tom Holland and Zendaya, reportedly had $80 million in advance ticket sales and cost a net $225 million to produce. Its previews began at noon and include a Wednesday screening for Prime Video members; opening-weekend estimates range from $260 million to $300 million, despite the film not playing on IMAX screens. Audience and critics’ scores are also strong, at 98% and 90% respectively on Rotten Tomatoes.
In short
- Spider-Man sequel surpassed $50 million in previews.
- It set Sony’s biggest-ever preview record.
- Opening weekend could reach $300 million.
Explained simply
Spider-Man is one of Hollywood's most valuable film franchises, generating enormous box office returns whenever new instalments are released. The latest film in the series, Spider-Man: Brand New Day, stars Tom Holland and is produced by Sony Pictures.
Films typically release to audiences gradually, beginning with preview screenings held a day or two before the official opening. These early viewings both generate their own revenue and serve as an important indicator of broader public interest in a film.
For studios like Sony, the early preview numbers matter greatly because they help predict a film's opening weekend earnings and overall success. Spider-Man films are particularly significant because they are among Sony's most valuable releases and play a major role in the company's business performance.
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