Karol G Drops New Reebok Classics Campaign ‘Rooted in Community’
Reebok has launched a new campaign with its global ambassador Karol G, titled “Born Classic. Worn Together.” The campaign promotes Reebok Classics through themes of community, self-expression and connection, using the Colombian singer’s public profile and Tropicoqueta era aesthetic.
Photographed by Alfred Marroquín in Mexico City, the advert features a diverse group dancing to Karol G’s song “Tropicoqueta” amid orange-toned visuals. Karol G became Reebok’s global ambassador in a multi-year deal announced in January; the campaign also arrives as she prepares a new album and continues her Viajando Por El Mundo Tropitour through 2027.
- Karol G fronts Reebok’s community-focused Classics campaign.
- The Mexico City advert uses her “Tropicoqueta” aesthetic and song.
- It follows her January appointment as global Reebok ambassador.