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Spider-Man film breaks preview record with $72m takings
Developed over time first seen 4 months ago
‘Spider-Man: Brand New Day’ has earned a record $72 million from preview screenings, surpassing the $60 million previously set by ‘Avengers: Endgame’. The result points to unusually strong demand for the latest Tom Holland-led Spider-Man film and positions it to challenge the biggest domestic openings in cinema history.
Industry forecasts put its US opening weekend at $260 million to $280 million, potentially second only to ‘Endgame’, although Sony has projected a more cautious $190 million to $195 million. International takings are estimated at $275 million to $300 million; the film continues Peter Parker’s story four years after ‘No Way Home’, with the world having forgotten that he is Spider-Man.
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In short
- Spider-Man previews set a $72 million record.
- Forecasts suggest a potentially historic opening weekend.
- Sony’s official projection remains more conservative.
How this story developed
- 4 months ago The record preview haul continued to indicate huge interest, but the eventual opening-weekend result was still uncertain amid sharply differing industry and Sony projections.
- 4 months ago ‘Spider-Man: Brand New Day’ took a record $72 million in previews, eclipsing ‘Avengers: Endgame’, with forecasts suggesting a US debut of up to $280 million.
Explained simply
Spider-Man is one of Marvel’s best-known superheroes, a young man who gains unusual powers after being bitten by a spider. Tom Holland has played the character, Peter Parker, in several films made with Sony Pictures and Marvel Studios, including the 2021 hit Spider-Man: No Way Home.
The previous film ended with Peter choosing to have everyone forget who he is, leaving him without the support and recognition he once had. Brand New Day continues his story several years later, with audiences returning to a character whose films have become major global cinema events.
Preview screenings are showings held before a film’s main release, and their ticket sales are closely watched as an early sign of demand. Avengers: Endgame, released in 2019, held the earlier preview record and remains the highest-grossing film in the Marvel franchise.
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Originally published by Variety as “‘Spider-Man: Brand New Day’ Sets Box Office Record With $72 Million in Previews, Beating ‘Avengers: Endgame’”.