The Odyssey release saw Assassin’s Creed: Odyssey player engagement jump 90%, analyst says Ubisoft can thank Christopher Nolan for its best week in years
The cinema release of Christopher Nolan’s The Odyssey appears to have renewed interest in Ubisoft’s Assassin’s Creed: Odyssey, with player engagement reportedly rising by 90%. The increase matters because it gave Ubisoft one of its strongest weeks in years, illustrating how a major film release can boost attention for thematically related games.
An analyst attributed the surge to the overlap between Nolan’s Greek epic and the game’s setting in ancient Greece. Assassin’s Creed: Odyssey, originally released in 2018, lets players explore the Peloponnesian War-era world and has benefited from players seeking a related interactive experience after seeing the film.
- The film release reportedly lifted Assassin’s Creed: Odyssey engagement by 90%.
- An analyst links Ubisoft’s strong week to Christopher Nolan’s The Odyssey.
- Shared ancient Greek themes appear to have driven renewed interest.