Spider-Man: Brand New Day narrowly missed becoming the biggest opening weekend at the US box office, falling just short of the record set by Avengers: Endgame in 2019. The film's strong performance, coming at a time when superhero films have generally struggled with critics and audiences, underlines the enduring drawing power of the Spider-Man character even as the wider genre has cooled.

The film earned an estimated $355 million domestically over the weekend, according to Deadline figures, just under Endgame's $357 million record; the final confirmed total could still edge past it. It also set a record for the biggest single opening day for any film. Notably, every MCU-era Spider-Man film has out-earned its predecessor's opening weekend, a rare trend for a long-running franchise. It comfortably topped the wider box office chart, ahead of The Odyssey ($51 million) and Toy Story 5 ($6.2 million), with attention now turning to whether Avengers: Doomsday can sustain the momentum in December.